10 Tips on Marketing During the Coronavirus Crisis


That’s the most important question marketers are asking today. With social distancing, self-isolating, and remote working becoming the new normal, there's been a shift in the market from the supply and demand side, due to which there’s a shift in the marketing paradigm. For brands and marketers navigating the COVID-19 crisis, simply reaching the customer has become a challenge.


Furthermore, according to a SurveyMonkey survey, 92% of Americans are worried about the impact of the coronavirus on the national economy. All these factors can influence business prospects and further cements the need of a crisis roadmap.


To help marketers and their business steer through these uncertain times, 11 leading marketers share tips on how to be relevant to customers in this time, how they plan to work through this crisis, and how to keep up the momentum.


Here’s what they had to say:


1. Reassure Your Customers About How Your Company is Responding to the Pandemic “Stay relevant to the consumer’s needs today that means reassuring them about how your company/brand is responding to the pandemic. “Apply a calming, reassuring tone with a positive message (as a welcome reprieve from the seemingly 24/7 negative news). “Use video with strong, warm, embracing visuals. After all, TV is the best medium for site, sounds and e-motion.”

-Mark Lieberman, President and CEO, Viamedia


2. Move Your Brand Online to Stay Connected to Your Customers