Your brand is unique…and your social posts should reflect that. To ensure all of your posts feel on-brand, We recommend finding a visual style to stick to. It’s tempting to always experiment with visuals to stand out, and you can try new things, but make sure there’s some consistency in style and tone of voice. Find that voice and find the aesthetics that fit your brand like a glove.
One way to ensure your social assets feel true to your brand is to create a style guide for your small business. You might already have one for your brand (great!), so think about how you can translate it to social media. Maybe you can use the same font on your Instagram stories as you do in your marketing emails, or maybe you choose an illustration style that works across everything from social animations to website content.