Referral marketing is a marketing strategy that involves encouraging and incentivizing customers to refer their friends and family to a...

Traditional advertising refers to the use of traditional media channels to promote a product or service. This can include print ads in...

Geotargeting is a marketing strategy that uses location data to target customers based on their physical location. It is a critical...

Customer experience (CX) refers to the sum of all interactions a customer has with a business, from initial contact to post-purchase...

Customer relationship management (CRM) refers to the strategies, practices, and technologies that businesses use to manage and analyze...

Target marketing refers to the practice of identifying and marketing to specific segments of the population that are most likely to be...