Customer loyalty programs are a marketing strategy used by businesses to reward customers for their repeat business and encourage them to...

Referral marketing is a marketing strategy that involves encouraging and incentivizing customers to refer their friends and family to a...

Traditional advertising refers to the use of traditional media channels to promote a product or service. This can include print ads in...

Geotargeting is a marketing strategy that uses location data to target customers based on their physical location. It is a critical...

Customer experience (CX) refers to the sum of all interactions a customer has with a business, from initial contact to post-purchase...

Customer relationship management (CRM) refers to the strategies, practices, and technologies that businesses use to manage and analyze...