Customer experience (CX) refers to the sum of all interactions a customer has with a business, from initial contact to post-purchase...

Customer relationship management (CRM) refers to the strategies, practices, and technologies that businesses use to manage and analyze...

Target marketing refers to the practice of identifying and marketing to specific segments of the population that are most likely to be...

Customer retention is the process of retaining existing customers and encouraging them to continue doing business with a company. It is a...

Lead generation is an essential part of any business. It involves identifying and cultivating potential customers or clients for your...

Brand awareness refers to the level of familiarity that a potential customer has with a particular brand. It is one of the most important...